5G video services are better with @BeamrVideo CABR. #5G #videostreaming #livevideostreaming #HEVC #mobilevideo pic.twitter.com/mzWuPzjLpl
— BEAMR (@BeamrVideo) June 28, 2019
Beamr services the biggest MSOs and OTT video service providers as the leading developer of content-adaptive encoding and video optimization solutions that power superior video quality, excellent CPU performance, and benchmark bitrate efficiency for MSOs, streaming video distributors, Pay TV and OVPs. Backed by forty-four International patents, Beamr's perceptual optimization technology extends into our HEVC and H.264 software video encoders. CABR (Content-Adaptive Bitrate) is a innovative rate-control mode that enables the full original quality to be delivered with bitrate savings as high as 50%. Founded in 2009, Beamr investors include Verizon Ventures, Eric Schmidt backed Innovation Endeavors, and Disruptive.
The advanced imaging technology Beamr developed for our codecs are covered by eleven International patents that are a part of the forty-four total patents the company holds that cover our class leading video optimization developments. Though video quality and bitrate continues to be a core focus of development, Beamr recognized the prevailing trend to increase compute performance and density of software-based video encoding and transcoding infrastructure as a key to securing a competitive advantage for video distributors, streaming video distributors, and CDNs. At the same time, video architects must be prepared for advanced entertainment content, by embracing new technologies, capabilities, and codecs such as HEVC, HDR, and 4K.
As a pioneer of content-adaptive technology introduced in 2013 as Beamr Video which was the world's first perceptual video optimizer, Beamr has extensive experience in the area of using a perceptually aligned quality measure to reduce bitrate. This is the foundation for the Beamr rate-control called CABR which stands for Content-Adaptive Bitrate. CABR is the power behind the company's HEVC video encoder Beamr 5x and the H.264 video encoder Beamr 4x. CABR is a Beamr proprietary invention that ensures guaranteed video quality at the lowest bit rate. When a user activates CABR, the user can realize an additional bit rate savings of as much as 50% for both HEVC and H.264 encoded files and streams.
The Beamr quality measure has been in development since 2009. After extensive refinement, and subjecting it to the strict requirements and more info testing of ITU BT.500 which is an International standard for certifying image quality, we were able to confirm that there is a sufficiently high correlation of our quality measure with subjective results. The Beamr quality measure takes into account temporal artifacts. Since it is not sufficient to ensure only at the frame level that degradation has not been introduced - it is also necessary to preserve the quality of the video's temporal flow. If you view a video encoded using the VBR rate-control and a video encoded with the CABR rate-control side-by-side, they will appear identical to the human eye under regular viewing conditions. This is a secret to how the process is able to guarantee image quality.
As the next step in the development of CABR, Beamr demonstrated at NAB 2019 silicon accelerated CABR by showing integration with the Intel Media SDK. Silicon accelerated CABR allows Beamr to complete our original vision of optimizing the network and bringing newfound bandwidth savings. The Beamr CABR SDK enables video engineers to utilize the efficiency of silicon encoders so that they can create massively scalable consumer device, cloud, and edge encoding solutions which balance encoder density and performance, with bitrate efficiency.